Binance launches really come in four common flavors, each with a different emphasis. Launchpool puts BNB or stablecoins into a pool to mine new tokens — easiest to start, close to hands-off. HODLer airdrops go by snapshots of the BNB sitting in your account, so anyone with enough capital who can't be bothered to do much can catch them without effort. Megadrop asks for locking plus tasks — more effort, bigger swings. Alpha points care least about capital, earned through trading volume and activity, but you have to account for the fees that farming those points racks up. For a bird's-eye view, read the overview of which of the four to pick; if you're short on capital, which type suits a small budget is more to the point.
One reminder: the leaning above only helps you sort out direction. What each approach actually pays comes down to the token's opening price, and dropping below launch price is common — don't treat any of them as a sure thing.